Welcome to today’s presentation, “Cracking the AI Agency Code.” We’re diving into some exciting territory, uncovering my most profitable niche, offer, price points, and demo framework. I promise to hold nothing back—this is exactly what you need right now!
But before we jump in, I have a quick question for you all. I’d love for you to participate by answering in the chat. Just put a “t” for true or “f” for false—super simple!
True or false? AI is moving so fast that it is just too late to get into.
I’m curious about where everyone stands on this. Your answers won’t be shared; it’s just a way for me to get a better understanding of your thoughts.
Let’s move on to another question:
Do you fear that starting an AI agency is chasing a shiny object? Again, feel free to share your thoughts. It’s great to see so many “f’s”—I love it!
And one last question: Do you feel like you’d need to completely rebrand everything you’re doing and start over? Awesome insights from everyone!
I’m thrilled you’re here and ready to explore these concepts together.
Speaker’s Background and Journey
Welcome to this section where we dive into the background and journey of Ross, the dynamic founder and CMO of Consolidate. Ross, who is also a co-founder, shares an intriguing story of how the company began.
“My name is Ross. I’m the founder and CMO of Consolidate.”
Ross recalls a moment in 2020 when he and his dad were out golfing. During this time, they faced challenges with a client’s reporting, APIs, and metrics, which led them to brainstorm the concept of “Consolidator”—all within just nine holes!
Fast forward to 2024, Ross proudly shares that they have sold over 900 AI chatbots in just the last ten months. “It’s very fun,” he says, emphasizing that working alongside his dad and a fantastic team makes it even more rewarding.
Ross enjoys sharing this journey with his dad, who actively participates in their endeavors. They even have fond memories from Door County’s Fish Creek, as seen in the background of their family photos.
Ross emphasizes that this isn’t a “rags to riches” story. Having done well since 2017, he prefers to focus on their remarkable achievements in AI chatbot sales rather than personal financial struggles.
“I know this is a bold claim, but I would say that in our community, there’s literally no one more qualified to speak on the topic of selling and acquiring AI bot customers than me.”
Ross invites anyone who has sold more AI systems than he has to reach out—he’s open to learning from them!
Join us as we continue exploring The Importance of Simplicity in AI Solutions.
The Importance of Simplicity in AI Solutions
In our journey to explore the realm of AI solutions, one key theme stands out: simplicity. It might surprise some, but simplicity is not only crucial but also a powerful selling point.
There is a misconception in our industry that complexity equals value.
This misconception often leads businesses to overcomplicate their offerings, thinking it adds value. However, the truth is that simple solutions often resonate better with customers.
The Misconception That Complexity Equals Value
Many believe that the more complex a solution, the more valuable it becomes. This can lead to convoluted systems and processes that are not only hard to navigate but also difficult to sell. The reality is that customers are looking for clear and straightforward solutions.
The Effectiveness of Simple Solutions in Sales
Simple solutions are what capture interest and drive sales. They provide quick outcomes and are easier for clients to understand and implement. This direct approach can lead to greater success and satisfaction.
Simple is what sells. Quick outcomes.
Examples of Simplicity Leading to Success
In various industries, successful products often share one common trait: simplicity. Whether it’s a user-friendly app or an efficient service, simplicity helps clients see value quickly without unnecessary complications.
By focusing on simplifying AI offerings, businesses can enhance their appeal and effectiveness in the market.
The Live Transfer System Explained
Welcome to a deep dive into the Live Transfer System, a unique approach to sales that focuses on simplicity and direct outcomes. Here, we explore how this system operates and the benefits of using AI for live transfers.
Introduction to the Live Transfer System
The Live Transfer System is all about making your phone ring with qualified leads. The system is designed to eliminate the complexity often associated with sales processes. Instead of dealing with long workflows and intricate setups, this system provides a straightforward solution.
“You send your leads into my system, and I will qualify them and put them on the phone with you during your business hours.”
Step-by-Step Explanation of the System’s Operation
- Lead Reception: As soon as a lead comes in, the system assesses whether it’s during business hours.
- During Business Hours: The lead receives a text message asking if they are available for a quick call.
- After Business Hours: The lead is scheduled for a call the next day.
- Qualification: If the lead confirms availability, they receive a prep call explaining that an AI will ask them some questions before connecting them to an agent.
- This ensures that only qualified leads are transferred.
- If they meet all qualifications, they are transferred directly to your phone.
- AI Integration: The AI manages initial interactions, filtering out unqualified leads efficiently without human intervention.
- Outcome Focused: Unlike traditional methods that require users to engage with complex software or workflows, this approach focuses purely on outcomes – making sales calls directly with qualified prospects.
“The entire thing is focused on an outcome, not a software”
Benefits of Using AI for Live Transfers
- Consistency: AI ensures that calls are handled uniformly without the variability of human operators who may have off days or lack training.
- Efficiency: High response rates from text messages ensure quick engagement with prospects.
- Simplicity: Removes unnecessary complexity from sales processes by focusing purely on results rather than tools or features.
This approach not only simplifies client interactions but also improves conversion rates by ensuring that businesses are only dealing with genuinely interested prospects who have been pre-qualified by an intelligent system.
Targeting Pain Points Over Industries
Focusing on Pain Points
In the world of marketing, the common adage “the riches are in the niches” often leads people to narrow their focus to specific industries. However, a niche doesn’t have to be an industry. It can also be a pain point. By targeting pain points, you can create a niche that offers more flexibility and potentially lower costs.
“A niche does not have to be an industry. It can also be a pain point.”
“By targeting a pain and not an industry, your cost per lead drops.”
Advantages of Targeting Pain Points
- Cost Efficiency: Focusing on specific pain points rather than industries can lead to lower costs per lead, appointment, and sale.
- Agility: It allows for more flexibility in pivoting your approach if something isn’t working.
- Broader Audience: Opens up a larger pool of potential customers who share common challenges.
- Effective Conversion: Ads that focus on addressing pain points tend to convert better across various types of businesses.
Examples and Strategies
- Many businesses, like small to medium-sized ones, often face being short-staffed or having follow-up fatigue.
- By addressing these specific challenges, you can target diverse groups such as insurance agents or small retailers without being confined to one industry.
- For instance, live transfers can alleviate follow-up fatigue by directly connecting potential leads with businesses.
Real-Life Application
The speaker shares examples of successfully selling AI solutions tailored to these pain points across various sectors like insurance agents and equipment rental dealers.
Summary
Targeting pain points rather than industries allows for reduced costs and increased flexibility in marketing strategies. This approach not only caters to specific business needs but also opens up new opportunities across different sectors.
Conducting Effective Demos
Conducting effective demos is less about showcasing features and more about engaging in meaningful conversations. Here’s how to make your demos more impactful:
Framework for Successful Demos
- Keep It Simple: Rather than overwhelming potential clients with pitch decks or technical demos, focus on having a straightforward conversation.
“We’re gonna have a nice, simple conversation.”
People buy from people, so make it feel natural and organic.
- Understand the Brain: Engage the amygdala by stirring emotions and pain points in your audience.
- Address Pain Points: Rather than telling clients what their issues are, ask them to express their challenges.
“Before we get started today, I was hoping you could just tell me what problem you were hoping we can solve for you today.”
- Build Trust with “We”: Use inclusive language to build confidence and reduce ego barriers.
- Educate and Empower: Transition into “education mode” by teaching them something valuable, positioning yourself as an authority without diving into credentials.
- Reroute Objections: Use the Challenger Sale method to guide clients away from their comfort zones and reduce objections.
Techniques for Engaging Clients
- Ask Questions: Probe into their business needs to tailor your solution effectively.
- Keep It Conversational: Whether on a call or Zoom, maintain a friendly tone without diving too deep into technical jargon or “technobabble”.
- Plant Seeds of Doubt: Even if they walk away, leave them with something memorable that makes them reconsider their current path.
- Focus on Positioning: Emphasize the desired end result rather than specific features or technical details.
Conducting effective demos is about simplifying the process, engaging your audience emotionally, and positioning yourself as a trusted advisor who understands their needs.
Pricing and Offer Structuring
In this module, we dive into the strategies for pricing AI solutions and structuring offers to maximize their appeal. Let’s explore how you can effectively present your value proposition and overcome common sales challenges.
Strategies for Pricing AI Solutions
When presenting pricing, the focus is on simplicity. Offering a “done for you” setup is highly recommended over just selling the software. The reason is straightforward: managing software independently can lead to churn issues as customers may struggle with setup.
“Try to sell them the done for you setup.”
Recommended Pricing Structure
- Build-Out Fee: Minimum recommended at $1,500.
- Monthly Fee: Keep this low to encourage entry.
- Usage Fee: Charge between $0.10 and $0.45 per minute, depending on the model.
Structuring Offers to Maximize Appeal
Focus on offering a premium product. This involves using real-time voice APIs that provide a more natural interaction without the complexity of faking conversations through traditional methods like speech-to-text and text-to-speech.
“The minimum I recommend is fifteen hundred dollars for the build out fee.”
Importance of Demonstrating Value
When approaching potential clients, it’s crucial to show them what their investment yields:
- Onboarding Process: Clearly outline what happens post-purchase.
- Project Management: Engage clients immediately by integrating their systems into your project manager.
- Delivery Timeline: Aim for a 5-7 business day setup period.
- Premium Experience: Highlight the benefits of real-time interactions over conventional methods.
- Simplification: Keep bots simple; focus on core functionalities like live transfers to avoid complications.
By simplifying your offer and focusing on premium solutions, you can effectively address common objections around cost and complexity while enhancing client satisfaction.
The Six-Week Training Program Offer
Thinking about diving deeper into growing your AI agency? Here’s an exciting offer to consider! Starting next week, there’s a six-week live training program designed to help you implement systems to acquire AI customers using a rinse and repeat method.
“It’s a six week live training where we implement these systems to acquire AI customers.”
Details of the Six-Week Training Program
The program is priced at $891 and kicks off on a Tuesday, the week of Christmas. The unique timing is meant to keep you engaged and excited during the holiday lull.
“This program is eight hundred and ninety one dollars.”
Throughout the course, you’ll delve into offer fulfillment, pricing strategies, and customer acquisition. The focus is on action and implementation rather than just learning.
Benefits and Outcomes of the Program
Participants will receive:
- Ad Launch Account Access: Get creative ads that are 100% tested for effectiveness.
- Three Months of Consolidated White Label: Essential for performing live transfers.
- Identity Resolution Access: Helps in maintaining lead engagement through proven follow-up campaigns.
- Community and Support: Engage with a supportive community ready to help with closing and fulfillment questions.
- Additional Courses & Tools: Access to various AI-related courses, including low ticket selling for entrepreneurs, reactivation campaigns using AI, and more.
Call to Action for Joining the Program
To get started, visit aiagencyoffer.com for more details and sign-up options. Don’t miss out on this chance to gain an edge in the AI agency world!
Conclusion and Q&A
“Let me go through q and a here, and let’s get started.”
As we wrap up, let’s reflect on the key points discussed in today’s session. We’ve explored the exceptional value proposition of the AI Agency offer, which provides a total value of $4,847 for just $891. This offer is crafted to give participants more than they pay for, especially with the enticing three-month commitment to Consolidata.
The presenter explained why this offer is priced so competitively. It’s a strategic move to encourage commitment, with additional incentives like pausing payments for existing users and extending benefits if the expected ROI isn’t achieved.
This program is ideal for agency owners looking to revitalize their businesses by leveraging AI tools effectively. It also appeals to those tired of chasing after fleeting trends and ready to build substantial success.
Now, moving on to the Q&A session, we’ll address any remaining questions you might have. This interactive segment is crucial as it ensures all participants leave with a clear understanding of how they can grow their agency using this system.
Thank you all for your participation today! If you’re ready to take your agency to the next level, this program might just be the perfect fit.